Bobby Receipts

Brand candidates

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br-p18k1-2026-1 · Cobalt / Coral 2026

Three new logo directions for Bobby Receipts

Each candidate is a complete, independent identity drawn in the Cobalt / Coral 2026 interface language: a symbol, a favicon geometry, a square app icon, a horizontal wordmark, a stacked lockup and a type-only wordmark, in full colour, black and white, with real files to download. No candidate borrows from another and none is a variation on the current mark.

Brand direction preview — logo selection pending.

This page presents the three directions for review. There is no selection control here: the choice belongs to the Product Owner, and nothing on this page records, implies or anticipates a decision. Final export production, favicon replacement and brand-book revision happen only after a direction is chosen.

  1. Candidate 1

    Receipt Cut

    A precise receipt shape with one distinctive cut.

    Selection pending

    Small-size proof — 16px, 24px and 32px

    Concept
    A solid docket with a single wedge cut into its right edge — the moment a receipt is torn from the roll, made exact instead of ragged.
    Wordmark
    One weight, set tight and lowercase, closed by a cobalt full stop. The wordmark reads as a single confident object next to the solid mark.
    Why this could win
    The strongest silhouette of the three. A filled shape survives a favicon, a stamp and a single-colour print, and the cut is recognisable before any detail is legible.
    Small-size behaviour
    • At 16px the cut still breaks the right edge and the shape does not read as a generic rounded square.
    • The dedicated favicon geometry drops one value rule and thickens the remaining strokes.
    • In one colour the holes keep the mark from collapsing into a solid block.
    Honest risks
    • The heaviest of the three; on a dense screen it can dominate a header if scaled above 32px.
    • A filled mark carries less air than the current outlined system, so clear space matters more.
    Deliberately avoided
    No generic page-with-folded-corner document icon and no dog-eared clip art.
    Accent
    Electric cobalt #3155FF with ink #111827. No gradient is used.

  2. Candidate 2

    Check Ledger

    An abstract verified ledger entry.

    Selection pending

    Small-size proof — 16px, 24px and 32px

    Concept
    Three ledger rules of decreasing length, resolved by one angular verification stroke that rises out of the last line. The entry is not ticked — it is completed.
    Wordmark
    Set in open, evenly tracked capitals over a full-width cobalt rule — the wordmark itself becomes a ledger line.
    Why this could win
    The most contemporary and the most software-like: it says verified bookkeeping without drawing a document at all, and it sits comfortably beside a dense data table.
    Small-size behaviour
    • At 16px the geometry reduces to two rules and one stroke and still reads as a completed entry.
    • The open silhouette needs a 1px more clear space than the other two at favicon size.
    • In one colour the verification stroke keeps its own weight, so nothing merges.
    Honest risks
    • The lightest silhouette; on a busy dark header it needs the on-dark accent to hold its own.
    • An angular stroke is close to a tick, so the drawing must stay abstract and never close into a box.
    Deliberately avoided
    No checkbox, no rounded green tick badge and no clip-art checkmark.
    Accent
    Electric cobalt #3155FF with ink #111827. No gradient is used.

  3. Candidate 3

    Folded Signal

    A folded receipt corner meeting a recognition cue.

    Selection pending

    Small-size proof — 16px, 24px and 32px

    Concept
    A compact sheet with a genuine folded corner, holding three ascending bars — the moment the system reads the paper and the values rise out of it.
    Wordmark
    A deliberate weight contrast — light 'bobby' against heavy 'receipts' — separated by a small coral dot instead of a rule.
    Why this could win
    The friendliest of the three and the only one that carries the coral accent in the mark itself, which ties the identity directly to the attention colour used in the product.
    Small-size behaviour
    • At 16px the fold is simplified to a straight corner cut and the bars drop to two visible steps.
    • Stroke-only geometry means nothing merges into a blob below 20px.
    • In one colour the bars remain distinguishable because they never touch the sheet outline.
    Honest risks
    • Closest of the three to a conventional document icon, so the fold and the bars must stay exact.
    • Coral in the mark reduces the colour's scarcity in the interface and must be watched.
    Deliberately avoided
    No AI sparkle, no four-point star, no magic-wand and no scanning-beam cliché.
    Accent
    Signal coral #FF5A3D with ink #111827. No gradient is used.

Historical: the three original brand directions

This section is preserved as historical decision evidence. All three original directions remain here unchanged, in a neutral shell with identical card size and mockup coverage, so the comparison that led to the earlier decision can still be reviewed.

Smart Stack — Selected by Product Owner. Receipt Fold and Receipt Check are not selected and are preserved here as historical decision evidence.

Selected by Alexander van den Berg (alex@siteways.io), Product Owner, on 27 August 2026.

Decision recorded 27 August 2026 · Phase 3A — canonical brand foundation. Receipt Fold — Not selected. Receipt Check — Not selected. Rejected directions are preserved unchanged and are never merged into the canonical direction.

There is no decision control on this page; the outcome above was recorded by the Product Owner, and this surface only reports it.

View preference only — nothing is saved.

  1. Receipt Fold — Not selected

    Candidate 1 of 3 · Unselected

    Receipt Fold

    A receipt whose folded corner and interior negative space quietly resolve into a Bobby “B”.

    Standalone mark

    Wordmarks

    Primary horizontal lockup — light

    Bobby Receipts

    Primary horizontal lockup — dark

    Bobby Receipts

    Secondary stacked lockup — constrained and square spaces only

    BobbyReceipts

    Type-only horizontal, navigation size

    Bobby Receipts

    Monochrome horizontal lockup

    Bobby Receipts

    Usage rule — the horizontal lockup is primary and is used in every desktop website header, navigation bar, invoice and email header. The stacked lockup is strictly secondary and is reserved for centred cards, square graphics and narrow placements.

    Website header proofs

    1440px desktop header — full navigation and button
    1024px header — full navigation and button

    Mobile header proofs

    390px mobile header
    320px mobile header

    Background presentations (secondary stacked lockup)

    BobbyReceipts

    Light

    BobbyReceipts

    Dark

    BobbyReceipts

    Monochrome black

    BobbyReceipts

    Monochrome white

    Favicon proof

    16px
    20px
    32px
    Bobby Receipts — browser tab

    Favicon geometry is simplified for small sizes while keeping the same identity.

    App icon proof

    Pricing card (sample)

    Sample copy — plan name

    €0 / sample

    • Sample feature line
    • Sample feature line
    • Sample feature line
    Sample button

    Document card (sample)

    Sample copy — supermarket docket

    Sample copy — 27 Aug 2026 · €0.00 · 3 line items

    Sample copy — Keep every receipt in one place

    Print proof (black and white)

    Bobby Receipts

    100% black on white, no tints — the reproduction floor for invoices and stamps.

    Palette

    • Surface #FFFBF4
    • Surface alt #F6EEE1
    • Ink #2A231C
    • Ink muted #6B5C4C
    • Accent #E2512A
    • Dark surface #231C16

    Warm paper and ivory with an electric coral accent.

    Typography

    Display:
    Optima / Palatino humanist (system stack, no web font)
    Text:
    Neutral humanist sans for UI and body (system stack)

    Warm, paper-like, low contrast; friendly without being rounded or cute.

    Primary horizontal lockup: mark, then 'Bobby' at 700 with -0.025em tracking and 'Receipts' at 400 on the same line, separated by a full typographic word space and underscored by a short coral fold-rule. The secondary stacked lockup keeps 'Bobby' over rule-flanked caps 'Receipts' for square spaces. Letterforms are never scaled non-uniformly.

    Receipts, folders, exports — 0123456789

    Rationale

    The fold is the most human thing that happens to a receipt: someone kept it. The mark keeps a literal document read at a glance, then rewards a second look when the fold and the two cut counters read as a B. It is one closed shape, so it survives being small, stamped or monochrome.

    Accessibility and contrast

    • Ink #2A231C on paper #FFFBF4 ≈ 14.4:1 — passes WCAG AA and AAA for body text.
    • Coral #E2512A on paper #FFFBF4 ≈ 4.6:1 — passes AA for normal text; used for accents and links, never for large decorative text alone.
    • Paper #FFFBF4 on coral #E2512A ≈ 4.6:1 — safe for solid accent buttons.
    • Meaning is never carried by the coral alone; every accent pairs with a label or shape.
    • Dark presentation uses #FF8258 on #231C16 ≈ 7.5:1.

    Small-size legibility

    • A dedicated 16px geometry widens the slots to 4.4 units and reduces the torn foot to two teeth, so the negative-space B stays open instead of filling in.
    • The fold occupies a full 12-unit corner rather than a decorative chip, so it survives favicon rendering.
    • Minimum recommended mark size: 16px; minimum recommended lockup width: 104px.

    Risks and weaknesses

    • The hidden B is subtle by design and some viewers will never see it — if the B must be obvious, this direction is the weakest of the three.
    • Warm ivory backgrounds are harder to match across third-party surfaces (app stores, invoices in white PDFs) than pure white.
    • Coral is a high-energy accent and will need a strict usage cap to stay calm.

  2. Smart Stack — Selected by Product Owner

    Candidate 2 of 3 · Unselected

    Smart Stack

    An ordered stack of documents where one extracted data line is lifted and highlighted.

    Standalone mark

    Wordmarks

    Primary horizontal lockup — light

    bobby receipts

    Primary horizontal lockup — dark

    bobby receipts

    Secondary stacked lockup — constrained and square spaces only

    bobbyreceipts

    Type-only horizontal, navigation size

    bobby receipts

    Monochrome horizontal lockup

    bobby receipts

    Usage rule — the horizontal lockup is primary and is used in every desktop website header, navigation bar, invoice and email header. The stacked lockup is strictly secondary and is reserved for centred cards, square graphics and narrow placements.

    Website header proofs

    1440px desktop header — full navigation and button
    1024px header — full navigation and button

    Mobile header proofs

    390px mobile header
    320px mobile header

    Background presentations (secondary stacked lockup)

    bobbyreceipts

    Light

    bobbyreceipts

    Dark

    bobbyreceipts

    Monochrome black

    bobbyreceipts

    Monochrome white

    Favicon proof

    16px
    20px
    32px
    Bobby Receipts — browser tab

    Favicon geometry is simplified for small sizes while keeping the same identity.

    App icon proof

    Pricing card (sample)

    Sample copy — plan name

    €0 / sample

    • Sample feature line
    • Sample feature line
    • Sample feature line
    Sample button

    Document card (sample)

    Sample copy — supermarket docket

    Sample copy — 27 Aug 2026 · €0.00 · 3 line items

    Sample copy — Receipts in, structured data out

    Print proof (black and white)

    bobby receipts

    100% black on white, no tints — the reproduction floor for invoices and stamps.

    Palette

    • Surface #F7F8F6
    • Surface alt #ECEFEA
    • Ink #1F2622
    • Ink muted #5A635C
    • Accent #2F6B4F
    • Dark surface #161A18

    Cool slate and fog with a deep moss-green accent.

    Typography

    Display:
    Futura / Century Gothic geometric (system stack, no web font)
    Text:
    Same geometric family at text weights, tabular numerals

    Even, engineered, quietly confident; numerals matter as much as letters.

    Primary horizontal lockup: one lowercase line, 'bobby' at 400 and 'receipts' at 700 separated by a wide typographic word space, closed by a short moss dash that echoes the extracted line in the mark. The secondary stacked lockup sets the two words on two lines for square placements.

    Receipts, folders, exports — 0123456789

    Rationale

    The product's real value is not storing paper, it is pulling structure out of it. This mark shows exactly that: a settled stack plus one line the system has understood. It is the most literal about the software and the most legible in a dense UI.

    Accessibility and contrast

    • Ink #1F2622 on #F7F8F6 ≈ 15.1:1 — passes AA and AAA.
    • Moss #2F6B4F on #F7F8F6 ≈ 5.6:1 — passes AA for normal text and UI components.
    • #F7F8F6 on moss #2F6B4F ≈ 5.6:1 — safe for solid buttons and badges.
    • Green is never the only signal for state; the extracted line always sits beside a text label.
    • Dark presentation uses #6FC79A on #161A18 ≈ 9.4:1.

    Small-size legibility

    • A dedicated 16px geometry drops the shoulder entirely: one page, two rules and the extracted line at 5.4 units.
    • Because every element is a stroke on transparency, the mark holds on light, dark and monochrome-white surfaces without any surface-coloured fill.
    • Minimum recommended mark size: 16px; minimum recommended lockup width: 112px.

    Risks and weaknesses

    • Stacked-document marks are a crowded category; distinctiveness rests entirely on the single extracted line escaping the page edge.
    • Green plus documents can read as accounting/tax software rather than a friendly consumer tool.
    • The most 'software' of the three — least warm, and the wordmark has to carry the friendliness.

  3. Receipt Check — Not selected

    Candidate 3 of 3 · Unselected

    Receipt Check

    A receipt silhouette completed by a hand-drawn check gesture — reviewed, not automatically guaranteed.

    Standalone mark

    Wordmarks

    Primary horizontal lockup — light

    Bobby Receipts

    Primary horizontal lockup — dark

    Bobby Receipts

    Secondary stacked lockup — constrained and square spaces only

    BobbyReceipts

    Type-only horizontal, navigation size

    Bobby Receipts

    Monochrome horizontal lockup

    Bobby Receipts

    Usage rule — the horizontal lockup is primary and is used in every desktop website header, navigation bar, invoice and email header. The stacked lockup is strictly secondary and is reserved for centred cards, square graphics and narrow placements.

    Website header proofs

    1440px desktop header — full navigation and button
    1024px header — full navigation and button

    Mobile header proofs

    390px mobile header
    320px mobile header

    Background presentations (secondary stacked lockup)

    BobbyReceipts

    Light

    BobbyReceipts

    Dark

    BobbyReceipts

    Monochrome black

    BobbyReceipts

    Monochrome white

    Favicon proof

    16px
    20px
    32px
    Bobby Receipts — browser tab

    Favicon geometry is simplified for small sizes while keeping the same identity.

    App icon proof

    Pricing card (sample)

    Sample copy — plan name

    €0 / sample

    • Sample feature line
    • Sample feature line
    • Sample feature line
    Sample button

    Document card (sample)

    Sample copy — supermarket docket

    Sample copy — 27 Aug 2026 · €0.00 · 3 line items

    Sample copy — Review receipts, then move on

    Print proof (black and white)

    Bobby Receipts

    100% black on white, no tints — the reproduction floor for invoices and stamps.

    Palette

    • Surface #FDF9F8
    • Surface alt #F4EAE8
    • Ink #2B1F26
    • Ink muted #6C5B63
    • Accent #7A2F55
    • Dark surface #1E1519

    Soft clay and off-white with a deep plum accent.

    Typography

    Display:
    Avenir Next Condensed / Roboto Condensed (system stack, no web font)
    Text:
    Open, wide-counter sans for long text (system stack)

    Assured and slightly editorial; a human hand behind an organised system.

    Primary horizontal lockup: a single condensed caps masthead line — 'BOBBY' at 700 and a lighter, wider-tracked 'RECEIPTS' at 300 across a clear word space, over a plum hairline. The secondary stacked lockup keeps the two-line editorial column for centred cards.

    Receipts, folders, exports — 0123456789

    Rationale

    Receipts only matter once someone has looked at them. The check is deliberately drawn as a gesture rather than a system tick, so it reads as human review and readiness rather than a payment confirmation or a guarantee of correctness.

    Accessibility and contrast

    • Ink #2B1F26 on #FDF9F8 ≈ 14.7:1 — passes AA and AAA.
    • Plum #7A2F55 on #FDF9F8 ≈ 8.2:1 — passes AA and AAA for normal text.
    • #FDF9F8 on plum #7A2F55 ≈ 8.2:1 — safe for solid buttons.
    • The check never appears alone as a status signal; status always carries text.
    • Dark presentation uses #E58AB4 on #1E1519 ≈ 8.1:1.

    Small-size legibility

    • The check breaks the silhouette, so the mark keeps an identifiable outer shape at 16px.
    • Stroke weight is a constant 3.5 units at a 48-unit viewBox to avoid hairline dropout on low-DPI screens.
    • Minimum recommended mark size: 18px — one step larger than the other two; minimum lockup width: 120px.

    Risks and weaknesses

    • Check marks are close to payment-confirmation and task-manager conventions; the gesture must stay clearly hand-drawn or it collapses into a generic tick.
    • A tick can imply the product guarantees correctness — a legal and trust risk that copy must actively manage.
    • It is the busiest of the three marks and the first to suffer at 16px.

Candidate artwork on this page is historical evidence, not the canonical asset set. The canonical Smart Stack system lives on /brand. Sample copy inside mockups is labelled as such and is not a tagline. Final export production happens only after a direction is selected.