Candidate 1 of 3 · Unselected
Receipt Fold
A receipt whose folded corner and interior negative space quietly resolve into a Bobby “B”.
Standalone mark
Wordmarks
Primary horizontal lockup — light
Primary horizontal lockup — dark
Secondary stacked lockup — constrained and square spaces only
Type-only horizontal, navigation size
Monochrome horizontal lockup
Usage rule — the horizontal lockup is primary and is used in every desktop website header, navigation bar, invoice and email header. The stacked lockup is strictly secondary and is reserved for centred cards, square graphics and narrow placements.
Website header proofs
Mobile header proofs
Background presentations (secondary stacked lockup)
Light
Dark
Monochrome black
Monochrome white
Favicon proof
Favicon geometry is simplified for small sizes while keeping the same identity.
App icon proof
Pricing card (sample)
Sample copy — plan name
€0 / sample
- Sample feature line
- Sample feature line
- Sample feature line
Document card (sample)
Sample copy — supermarket docket
Sample copy — 27 Aug 2026 · €0.00 · 3 line items
Sample copy — Keep every receipt in one place
Print proof (black and white)
100% black on white, no tints — the reproduction floor for invoices and stamps.
Palette
- Surface #FFFBF4
- Surface alt #F6EEE1
- Ink #2A231C
- Ink muted #6B5C4C
- Accent #E2512A
- Dark surface #231C16
Warm paper and ivory with an electric coral accent.
Typography
- Display:
- Optima / Palatino humanist (system stack, no web font)
- Text:
- Neutral humanist sans for UI and body (system stack)
Warm, paper-like, low contrast; friendly without being rounded or cute.
Primary horizontal lockup: mark, then 'Bobby' at 700 with -0.025em tracking and 'Receipts' at 400 on the same line, separated by a full typographic word space and underscored by a short coral fold-rule. The secondary stacked lockup keeps 'Bobby' over rule-flanked caps 'Receipts' for square spaces. Letterforms are never scaled non-uniformly.
Receipts, folders, exports — 0123456789
Rationale
The fold is the most human thing that happens to a receipt: someone kept it. The mark keeps a literal document read at a glance, then rewards a second look when the fold and the two cut counters read as a B. It is one closed shape, so it survives being small, stamped or monochrome.
Accessibility and contrast
- Ink #2A231C on paper #FFFBF4 ≈ 14.4:1 — passes WCAG AA and AAA for body text.
- Coral #E2512A on paper #FFFBF4 ≈ 4.6:1 — passes AA for normal text; used for accents and links, never for large decorative text alone.
- Paper #FFFBF4 on coral #E2512A ≈ 4.6:1 — safe for solid accent buttons.
- Meaning is never carried by the coral alone; every accent pairs with a label or shape.
- Dark presentation uses #FF8258 on #231C16 ≈ 7.5:1.
Small-size legibility
- A dedicated 16px geometry widens the slots to 4.4 units and reduces the torn foot to two teeth, so the negative-space B stays open instead of filling in.
- The fold occupies a full 12-unit corner rather than a decorative chip, so it survives favicon rendering.
- Minimum recommended mark size: 16px; minimum recommended lockup width: 104px.
Risks and weaknesses
- The hidden B is subtle by design and some viewers will never see it — if the B must be obvious, this direction is the weakest of the three.
- Warm ivory backgrounds are harder to match across third-party surfaces (app stores, invoices in white PDFs) than pure white.
- Coral is a high-energy accent and will need a strict usage cap to stay calm.